hashanas yogasala
Brand kit: logo, square versions, colors and fonts.
Primary logo
Square versions for social media and profile pictures
Favicons
Scalable, modern browsers
48 x 48
32 x 32
16 x 16
180 x 180, iOS
Android
Android, splash and PWA
favicon.ico
bundles 16 and 32 px for older browsers and is the fallback for
anything that requests /favicon.ico. Add these tags to
the
<head>
of every page:
<link rel="icon" href="/favicon.ico" sizes="48x48"> <link rel="icon" type="image/svg+xml" href="/favicon.svg"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png"> <link rel="apple-touch-icon" href="/apple-touch-icon.png">
Files live in
src/assets/logos/favicon
. Copy them to the root of the website so the paths above resolve. For
an installable web app, reference the two
android-chrome
PNGs in the
icons
list of the web app manifest.
Open Graph share images
Open Graph tags control the preview card shown when a page is shared
on WhatsApp, Facebook, LinkedIn, Slack and most messaging apps. Use
the light image by default. The recommended size is 1200 x 630 px
(1.91:1). Add these tags to the
<head>
of every page:
<meta property="og:type" content="website"> <meta property="og:site_name" content="hashanas yogasala"> <meta property="og:title" content="Page title"> <meta property="og:description" content="One or two short sentences."> <meta property="og:image" content="https://example.com/hashanas-og-share-1200x630-light.png"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="630"> <meta property="og:image:alt" content="hashanas yogasala logo"> <meta name="twitter:card" content="summary_large_image">
Files live in
src/assets/logos/social
. The og:image value must be an absolute URL on the live
site, so copy the image to the website and use its full address.
Social platforms cache previews, so use their sharing debugger to
refresh after changing the image.
Colors
#2D4426
RGB 45 / 68 / 38
CMYK 34 / 0 / 44 / 73
Primary. Brand name, mark, text on light backgrounds.
#C85E20
RGB 200 / 94 / 32
CMYK 0 / 53 / 84 / 22
Accent. The sun and the word yogasala.
#F6F1E7
RGB 246 / 241 / 231
CMYK 0 / 2 / 6 / 4
Light background and paper.
#1E2D1B
RGB 30 / 45 / 27
CMYK 33 / 0 / 40 / 82
Dark background.
#DDE5CF
RGB 221 / 229 / 207
CMYK 3 / 0 / 10 / 10
Logo and text color on dark backgrounds.
#E0803E
RGB 224 / 128 / 62
CMYK 0 / 43 / 72 / 12
Sun and yogasala on dark backgrounds.
CMYK values are straightforward conversions. Ask your printer for a proof, since results vary by paper and press.
Typography
| Use | Font | Weight | Notes |
|---|---|---|---|
| Brand name: hashanas | Outfit | 600 (SemiBold) | Lowercase, tracking -10 |
| Descriptor: yogasala | Outfit | 400 (Regular) | Lowercase, tracking +340 (0.34 em) |
| Headlines in print and web | Outfit | 500 to 600 | Always lowercase to match the logo |
| Body text | DM Sans | 400, 500 | A calm, highly readable partner for Outfit |
| Technical details: codes, file names, hex values, specs | JetBrains Mono | 400, 500 | Sparingly, at body size or smaller. Never for headlines |
<link rel="stylesheet" href="src/assets/fonts/fonts.css">
h1, h2, h3 { font-family: 'Outfit', sans-serif; font-weight: 600; text-transform: lowercase; }
body { font-family: 'DM Sans', sans-serif; color: #2D4426; background: #F6F1E7; }
code, pre { font-family: 'JetBrains Mono', ui-monospace, monospace; }
All three fonts are bundled in
src/assets/fonts
, are free on Google Fonts and licensed for print and web (SIL Open
Font License). The logo files already have the lettering converted to
outlines, so you never need to install the fonts to use the logo
itself.
Mono font
#2D4426
hashanas-icon-dark.svg
RGB 45 / 68 / 38
JetBrains Mono is the technical voice of the brand. Use it for anything the reader may need to copy or compare exactly: hex and CMYK values, file names, paths, code snippets and measurements. Keep it at body size or smaller, in forest green on light backgrounds (burnt orange for highlighted values) and soft sage on dark ones. Do not use it for headlines, the logo or running text.
Usage
Files
Names follow the pattern
src/assets/logos/horizontal/hashanas-horizontal-light.svg
,
src/assets/logos/square/hashanas-square-dark.png
and
src/assets/logos/icon/hashanas-icon-mono-white.svg
. Favicons are in
src/assets/logos/favicon
and keep the standard names (favicon.ico,
apple-touch-icon.png) because browsers expect them.